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Business Showcase
10 October,2017

Business Showcase: Choosing the name ‘HippoLogic’

Hello, I am Sandra Poppema, B.Sc. and I am the proud founder of HippoLogic. I connect equestrians to their inner wisdom and teach them the principles of learning, so they become confident and knowledgeable to train their own horse safely and effectively.

HippoLogic offers online coaching via Skype, courses in Equestrian goal setting and training challenges. Since HippoLogic went online I have had clients from all over the world. I will tell the story how HippoLogic evolved from a rural business to an international business in the next blog.

Choosing a name

One of the hardest decisions I had to make as a business owner was choosing a name. I started out as a riding instructor giving private dressage lessons on location. I travelled to my clients and my business therefore was very local.

I wanted the word ‘horse’ somehow in the name of my business since they are the focus of what I do. I looked into Latin but already a lot of businesses had the word equuscaballus or something with equi in their names. So I started to look into Greek: hippo meaning horse.

Something with horses…

In Dutch we also talk about ‘concours hippique’ (French) if we are talking about a jumping competition. A well know word, even non-horsey people understand in The Netherlands. I liked the French word ‘hippologique’ (horsemanship) too, but I wanted a non-existent word. For me the word ‘hippo’ sparks joy, it just sounds happy. I think because of the i sound, your mouth already smiles.

Now I had to think of the rest of the name. First I thought about adding something with ‘liberty’ in the name because I was very much into at liberty training and trick training at liberty at the time. Somehow it didn’t feel ‘right’.

Eureka moment

I pondered for weeks and one night when I was in bed I suddenly knew what it was that was ‘me’ and would never change. In order to understand horses, build a wonderful relationship with them and train or ride them you have to ‘know’ about them. So what do you need in order to understand them? You have to know about their natural behaviour, their physiology, their nature. The Greek word Logic means ‘knowledge of’ and ‘science’. Eureka! I found my name: Hippo-Logic. Horse science/knowledge. I decide to write it with 2 capitals HippoLogic so it would be clear it was descended from 2 words.

A name with the future in mind

At that time I was offering only private riding lessons on location, but I was thinking about publishing books and videos about horse training. I was thinking about offering clinics and workshops to educate equestrians. I wanted to help people gain a better relationship with their horse and achieve the results in training they wanted.

My business name had to be something that I could use ‘forever’ and I didn’t need to change when I would change my business model and this was it: HippoLogic. Everything I do will be based on science and will be to benefit the horse. That is my core.

Sandra Poppema

Connect with HippoLogic on the web:

http://clickertraining.ca

YouTube: http://tinyurl.com/YouTube-HippoLogic

Facebook page: http://www.facebook.com/hippologics

I would love to befriend you on Facebook: https://www.facebook.com/sandra.hippologic


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