Budget supermarket chain Aldi is adding horse riding lessons to its SpecialBuys range.
The German discounter has linked up with two horse riding schools, with prices starting at £21 per lesson – a 30% discount.
It’s a bid to make riding more accessible to all, with a full set of kit the store has linked up with two horse riding schools to offer discounted lessons.
Launching alongside their Summer Equestrian clothing range – which features everything from riding boots and jodhpurs, to base layers and socks, Aldi says it wants to combat the cost barrier of horse riding. Hats aren’t included, but they can be hired for £1 a lesson.
They are particularly appealing to parents who have been unable to introduce their kids to the sport due to the expense.
The supermarket, which is also the official food supplier to Team GB, says they also hope the move will encourage people to return to riding or introduce their children to the sport.
Their “Rein It In” campaign will provide both beginners and professionals access to affordable horse riding.
It comes shortly after research found nearly one fifth of ex-riders were forced to stop due to the cost. This comes as no surprise when horse owners incur a maintenance cost of between £3,000 and £10,000 a year alone.
The lessons will see riders taught a wide range of skills, such as learning how to mount/dismount a horse, developing balance and control, stopping and steering as well learning how to ask the horse to walk, trot, canter and halt.
Stage 4 BHS Equine Excellence Professional Coach Nicola Bennett, welcomed the Aldi riding initiative as a great way of encouraging people from all walks of life to try the sport.
“We have seen an increased interest in our lessons over the years, but historically, it has been seen by many as an expensive hobby,” Bennett said.
“We know that riding is now losing the ‘elitist’ tag, is more affordable and, through Aldi’s partnership, encourages people of all ages to come and have a go, or return to riding.”
The discounted lessons will be available to buy online from 9am on 8 April — there will be a limited number, which will be sold on a first-come first-served basis.
Aldi’s latest equestrian range is available to pre-order and will be in stores from Sunday, April 8.
How to buy one of Aldi’s lessons
The 30-minute private riding lessons for both adults and children will be available at Summerhouse Equestrian in Cheltenham, and Parbold Equestrian in Wigan, will be available to purchase from April 8, whilst stocks last.
The discounted horse riding lessons are only available to order online by visiting the pages below from 9am on Sunday April 8 but – as with all Specialbuys – once they’re gone, they’re gone for good.
Summerhouse Equestrian Centre in Hardwicke, Gloucestershire
30-minute private lesson – Adult £25.20, Child £23.80 – representing a 30% reduction on standard rates.
Parbold Equestrian Centre, in Parbold, Wigan
30-minute private lesson – Adult £21, Child £21 – representing a 30% reduction on standard rates.